Leto

The Better Garbage SYSTEM

Leto is a better trash system that takes the ick out of trash removal. It is a garbage can that makes trash removal possible with one hand and keeps hands clean during the process. It goes beyond being a product to become a system by introducing a subscription based service for all of a user’s trash needs. The Leto garbage solution was the outcome of a semester-long Integrated Product Development course, in which we were tasked with developing a product that would make life easier for a person who only had the use of one hand, whether permanently or temporarily. We tasked ourselves with designing a product that would serve the needs of this audience while also being elegant enough to become the preferred solution for a mass audience. While the full team was involved with most elements of the project, I led the development of our go-to-market strategy including branding and pricing, led the development of a narrative for read-outs during our crits, and contributed to research and prototyping including our key decision to elasticize the band of the garabage bags.

Skills:

Go-to-Market Strategy | Design Research | Product Design

Industry:

Consumer Goods